‘Four ways brands are marketing through dating services’ – Econsultancy
Patricio Robles says, “Online dating services might not seem like ideal platforms for marketing.
After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads.
But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.
Match.com and Starbucks
The coffee shop is a common location for first dates, so when Match.com announced a “Meet Me at Starbucks” feature in 2015, it made sense.
The tie-up, which continues to this day, allows Match.com users to invite each other to Starbucks for a date”.
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