Sarah Quinn says, “Even in today’s GPS-ready era, we still often rely on signposts and street signs to help us find our way.

And the same logic applies to our digital journeys on the web. The difference is, instead of signposts, we have call-to-action buttons to tell us what to do next.

These buttons are used when the time comes for your customer to take action.

Download. Add to Cart. Buy Now. Sign Up. They’re all examples of buttons we’ve probably clicked at one time or another.

These buttons can serve many different purposes, but they all have one thing in common: getting people to click them is incredibly important. They’re also ridiculously overlooked, considering they’re one of the most important conversion tools on the web”.

From Click to Win: How to Get People to Click Your Call-to-Action Buttons

Business.com

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