Ginny Marvin says, “Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered around mobile and programmatic, starting with a launch push for AMP for Ads.

AMP for Ads launches

Google announced ad-related initiatives for the Accelerated Mobile Pages Project (AMP), the open-source project aimed at improving mobile web experiences and speeding load times for mobile webpages.

AMP for Ads has been in testing with several ad tech vendors and publishers for several months. In June, the company said more than half of publishers selling ads on AMP pages through DoubleClick AdExchange were seeing higher eCPMs from those pages than non-AMP pages. Now AMP for Ads (A4A for short) is being launched and tested more generally. All advertisers can create AMP HTML ads to load as quickly as the AMP pages they’re served within. Advertisers can also develop AMP Landing Pages, built with AMP HTML, to accompany their AMP ads”.

Google announces AMP for Ads & AMP Landing Pages among DoubleClick news

Marketing Land

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