‘How to Create an Effective Banner Ad’ – Entrepreneur
Ann Smarty says, “When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many.
People don’t really like to click on ads. In fact there are many tools out there that banish ads completely, meaning advertisers have had to get a little more creative in how they present their advertisements.
Banner advertising is the traditional form of digital advertising. But that doesn’t mean customers are any more willing to click on banner ads, which reduces your potential for exposure and much needed promotion. What is a business to do?
The trick is to make your banner ad irresistible to customers who see it. In a more cynical digital age that can seem difficult, but really all you need are some tips on creating a more effective banner ad for your business. Here they are”.
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