Ann Smarty says, “Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research.

Moreover, keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, etc.

The tools discussed in this article will help you adapt to the ongoing evolution.

These tools are most helpful at the very first stage of keyword research: When you have a few core terms and you are looking to expand your keyword list before digging deeper.

But these tools will do more than just extend your core terms (something that your current tools are likely already doing); you’ll be able to research context, related concepts and entities, and natural language wording”.

How to Expand Your Core Keyword List: Four Tools You’ve Never Used but Should

MarketingProfs

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