Patrick Kulp says, “Snapping an image of a coffee mug? How about adding a filter with a Starbucks logo to really complete the picture?

That sort of scenario may soon be possible on Snapchat, according to a patent application the company filed in January of last year.

The document, made public last week and first spotted by Business Insider, details the social network’s potential plans to offer special filters based on the objects its technology is able to recognize in a given image.

For instance, the company explains, a shot of the Empire State Building might trigger the option of a filter in which King Kong is hugging the tower, swatting at airplanes with a victim in hand”.

Snapchat wants to show you ads based on what’s in your images

Mashable

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