Jason Abbruzzese says, “A positive thing to say for Yahoo: it has become consistent.

The downside is that it has been consistently disappointing.

Yahoo missed its profit projections in the second quarter of 2016, surprising just about nobody. The company’s stock barely budged in after-hours trading.

The company’s revenue did surpass expectations at $1.3 billion, but it came at a cost. Its traffic acquisition costs more than doubled, taking out a big chunk of that income.

CEO Marissa Mayer pointed to Yahoo’s lower costs as a bright spot.

“With the lowest cost structure and headcount in a decade, we continue to make solid progress against our 2016 plan,” Mayer said in a press release”.

Yahoo doesn’t shock anybody with disappointing earnings report

Mashable

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