‘Ads on premium sites drive 67% greater brand lift’ – Econsultancy
Patricio Robles says, “Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.
But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.
comScore came to this conclusion after looking at data from sites owned by publishers that are members of Digital Content Next (DCN), a trade organization that consists of brand publishers that have direct relationships with the consumers they serve, such as The New York Times and Condé Nast”.
Comments are closed.
