Emily Carrion says, “Today, consumers want to provide helpful insight for the brands they interact with, but most companies are not taking advantage of customer feedback, even though it’s in their interest to ask for input from their customers across multiple touch points.

And that’s problematic both for companies and for consumers.

By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.

Customers want to give feedback

To understand how customers and companies perceive feedback, what role mobile plays in the feedback ecosystem, and how loyalty is affected, the company I work for (Apptentive) partnered with SurveyMonkey to conduct two surveys of more than 1,000 US consumers and professionals age 18 and older”.

How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps

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