‘How to Create Sticky Content With 3 Livestreaming Apps’ – CMI
Lisa Illman says, “Livestream has made a jaw-dropping splash on the social media circuit. With apps like Periscope, Snapchat, and Facebook Live, just about anyone can livestream from anywhere. This is quite an incredible technology for brands.
Livestream is different from traditional video in that it is broadcast in real time. It’s also interactive, making it undeniably sticky. Yoav Vilner puts it best:
Traditional content has flooded the internet and is starting to feel stale … Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity.
Each livestream app has unique features so the way you tap the marketing power is different for each. Let’s explore how Periscope, Facebook Live, and Snapchat can dramatically increase the quality of your content marketing”.
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