Andrea Lehr says, “These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.

However, you’ll find that some posts are simply unavoidable — who could forget “The Dress” debate of 2015? It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420%, and sales of the dress saw a whopping 560% increase.

How can something that seems so pointless influences our behavior?

New research indicates that an emotional connection paired with more nuanced combinations of additional dimensions like arousal and dominance have a significant impact on our sharing habits”.

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

HubSpot

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