Patricio Robles says, “Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.

Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.

That changed this week.

Twitter announced a public verification application process that allows any brand or individual to request a verified account.

According to Tina Bhatnagar, Twitter’s vice president of User Services, “We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”

Here’s what marketers need to know about this development”.

Twitter announces application process for verified accounts: what marketers need to know

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