‘Five Ways CPG Marketing Can Keep Pace With Millennials’ – MarketingProfs
Jennifer Silverberg says, “With over 80 million Millennials in the US alone, brands recognize the importance of shifting focus to this group. However, doing so often proves challenging, because many of the selling tactics that worked in the past are turnoffs for Millennials.
To create connections with this increasingly important consumer demographic, CPG brands must understand the mindsets of Millennial shoppers and what influences their buying decisions.
When marketing to this digital generation, CPG brands must first understand that Millennials are far more likely to shop online for CPG products than older generations, which shop mainly in the store. In fact, more than half of online CPG transactions are conducted by Millennials, and the digital shelf may well be the only shelf where your products are seen by Millennials they make the purchase.
CPG marketers should also be aware that Millennials don’t like to be “advertised at,” whereas generations before them were raised on television, radio, and print ads”.
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