Robert Mills says, “Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo?

If you’re nodding your head, your content team probably hasn’t defined its workflow. Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ pens touch paper or fingers hit keyboards.

What is a content workflow?

A content workflow is a set of tasks that a team needs to complete for a given client or content type — a web page, a blog post, a white paper, an email, or any other kind of content that the group needs to deliver. In her book, Content Strategy for the Web, Kristina Halvorson says that a content workflow determines “how content is requested, sourced, created, reviewed, approved, and delivered.”

Even if you haven’t defined your workflows, your team has them. Every team does: Certain people do certain things at certain times over and over”.

How to Define a Workflow That Keeps Content Production On Track

Content Marketing Institute

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