‘Pioneering eCommerce – Staying Close To The Consumer Is All That Matters’ – Entrepreneur

Sneha Banerjee says, “Getting the masterstroke in e-commerce is not an easy task, especially when you switch from selling jewellery to bespoke menswear. But Vidya Nataraj believes that the end product doesn’t matter unless it is close to retail.

Vidya brings a decade of diverse experience in e-commerce, strategy, operations, sourcing, and finance. She worked for her family business for LandmarkGroup for 4 years before it ultimately got sold to the Tata Group. “I headed the music division before we sold out to the Tata Group,” she says.

She is co-founder of Bluestone.com, an online jewellery store. Before co-founding Bluestone. com, Vidya was a SeniorStrategy Consultant at Pricewaterhouse Coopers, India, covering the pharmaceuticals, automobile and retail sectors.

Working for her family business helped her get great insights in running a profitable and sustainable business. Bluestone eventually managed to secure funds from industrial magnet Ratan Tata”.

Pioneering eCommerce – Staying Close To The Consumer Is All That Matters

Entrepreneur