Patricio Robles says, “Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus.

In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world’s largest social network would “probably” be “all video” in the next five years.

Consumers love video and advertisers can’t get enough video ad inventory. As a result, publishers and media companies are increasingly doing whatever they can to embrace video.

Historically, video production has been a costly undertaking. After all, creating compelling, high-quality video is far more involved than creating compelling, high-quality written content or photography.

To address the consumer and advertiser demand for video while at the same time avoiding breaking the bank, publishers have turned to technology that is capable of churning out video content in a highly-automated fashion”.

Automated video: considerations for publishers and advertisers

Econsultancy

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