‘How to Measure and Improve B2B Customer Loyalty’ – MarketingProfs
Bob Murphy says, “Loyal customers can account for up to 84% of total site visits and spend 10 times more with your business than new ones. What’s more, acquiring new customers can cost up to five times more than generating new business from someone with whom you’ve already worked.
With those statistics in mind, are you doing enough to both inspire loyalty among your customers and harness that loyalty?
By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you’re giving your business the kind of boost that can’t come from any other source. But how do you go about instilling true loyalty in your customer base and empowering your loyal customers to do more for your brand?
This article explores how to measure and increase customer loyalty. You’ll learn how to inspire customers to interact more meaningfully with your brand and help you gain new leads”.
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