‘Twitter recycles 7-year-old tagline in new ad campaign’ – Marketing Land
Tim Peterson says, “On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself.
Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is where you go to see what’s happening everywhere in the world right now,” Twitter CMO Leslie Berland wrote in a company blog post — titled “See What’s Happening” — announcing the campaign.
The campaign may be new, but the tagline isn’t. Back in 2009 Twitter adopted “What’s happening?” as the question prompting people to tweet, which it later dropped and then re-adopted in 2014, as well as the company’s raison d’être”.
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