‘The 15 Worst Sales Email Writing Mistakes’ – HubSpot
Leslie Ye says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate.
So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else — and you should.
If the core of your email is an insight or resource, think of your writing as the packaging. Even if you’re an expert, it’ll be hard to build credibility if your online communication is riddled with spelling and formatting errors. Below are the 15 worst errors a sales rep can make in an email. Beware!
1) Misusing “your” and “you’re”
They sound the same, but they certainly don’t mean the same thing. It’s easy to slip up, but asking your prospect, “Do you have any time on you’re calendar to chat tomorrow?” makes you look sloppy and unprofessional”.
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