‘4 Places Writers Leave Money on the Table’ – Copyblogger
Kelly Exeter says, “Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long.
But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able to help them clearly and concisely communicate their thoughts? Why would that be the case?
Most likely it’s because your online presence doesn’t actually sell your writing services.
If potential clients don’t know you’re a “pen for hire,” or the type of “pen for hire” you are, how can they purchase your services?
Let’s look at four places writers tend to leave money on the table and how to fix these common mistakes.
1. Your website
When a prospect visits your website for the first time, here’s what he’s looking for”.
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