‘5 Effective Marketing Tips to Increase E-Commerce Sales’ – Business.com
Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right.
However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000.
This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure.
Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit potential.
Some of the intricate details they overlooked include the customer acquisition cost, conversion rate, and the target amount of monthly visitors.
The good news is that the marketing community seems to have learned its lesson. Conversion rate, monthly traffic, customer acquisition cost the stats that killed Boo.com are now some of the most watched metrics in analytics tools”.
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