‘5 Low-Cost Ways to Personalize When You’re Bootstrapping Content’ – Entrepreneur

Aaron Agius says, “Content personalization has become a big concern. A recent report co-authored by PwC found that 94 percent of marketers believe delivering personalization is critical or important to reaching customers.

Yet recent polls by Forrester, Rapt Media, and others have found content personalization to also be the biggest challenge for marketers. In my experience, one common problem that marketers face in implementing it is budget.

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it. Here are five easy tips to get started today:

1. Start with your landing page form.

The lead capture form is how most brands begin content personalization, because it’s cheap and easy to operationalize. Landing page forms capture contact information and other important details about your audience, such as:

– Name
– Job title/Company name
– Product interests”.

5 Low-Cost Ways to Personalize When You’re Bootstrapping Content

Entrepreneur