‘Four Ways to Woo New Customers With Sweet-Talking Web Copy’ – MarketingProfs
Lisa Pierson says, “You know this isn’t working. Something just isn’t right.
You’ve spent weeks refining your Web copy. You think it looks damn near perfect. But it’s not bringing the results you need.
Traffic. Leads. Profit.
Is that too much to ask? You give, and you give: You list your achievements, you detail your experience, you explain your worldview.
But you’re not getting much action on your site. No new subscribers. Your sales have fallen. And those word-of-mouth referrals you started your business with have vanished.
Your competitors are busy playing the field, getting attention.
Their websites are like magnets for online traffic. New customers can’t seem to stay away.
So, what do they have that you don’t?
They don’t have more expertise or experience. So why is their Web copy attracting and seducing new customers while your carefully crafted copy leaves readers feeling cold and uninterested?”.
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