‘How can digital brands adapt content strategy for high growth markets?’ – Econsultancy

Marco Veremis says, “How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

With three billion content-hungry consumers, high growth markets offer exactly this. In fact, according to Upstream’s 2016 Developing Markets Mobile Commerce report, there is an estimated $70bn revenue opportunity on offer.

Not only is there a desire for digital services and a willingness to pay, but with the purchasing power of consumers also increasing, emerging markets are a truly viable option for brands.

The expansion of Netflix to a further 130 countries earlier this year suggests these markets are beginning to be identified for their revenue potential, but digital content brands still have a long way to go before they are truly maximising the opportunity available”.

How can digital brands adapt content strategy for high growth markets?

Econsultancy