‘Snapchat Bitmoji: What does it mean for brands and marketers?’ – Econsultancy

Nikki Gilliland says, “Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji.

Last week, Snapchat announced Bitmoji features were properly integrated into the app.

Bit-what?

If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and more cartoon-like.

This image then becomes part of customised sketches, ranging from personal greetings to pop-culture references.

It’s all very silly, but also hugely addictive and surprisingly effective.

When there are no words to express a hangover or that TGIF feeling, a Bitmoji says it all”.

Snapchat Bitmoji: What does it mean for brands and marketers?

Econsultancy