‘Three ways to encourage social sharing in a foreign market’ – Econsultancy
Jeff Rajeck says, “We often hear that social media works best for brands when its posts are shared.
Why is that so important?
First off, shared posts get more reach. Shared posts are amplified by your audience and can be amplified again by their audience (and so on).
Also, shared posts get extended reach for free. Marketers are now so used to paying to promote posts, that its easy to forget this aspect of social media.
Most of all, however, shared posts give your brand credibility which cannot easily be engineered. Your shared posts have been given the stamp of approval by someone and so look more authentic and more interesting.
Brand marketers know this, so it’s likely that they already know quite a lot about how to get their content shared”.
Comments are closed.
