‘Twitter adds only 3 million new users in Q2’ – Internet Retailer
Zak Stambor says, “But the social network’s advertising revenue grew 18.4% during the quarter.
Twitter Inc. is still struggling to figure out what it wants to be when it grows up.
While the social network generated $535 million in advertising revenue in the second quarter, an 18.4% gain from the same period a year earlier, it added only 3 million new users during the quarter. To drive more consumers to its platform it has recently made a robust push to add content. For example, earlier this month it announced plans to stream Pac-12 college sporting events and to offer original live NBA programming.
“What makes our audience growth this quarter notable is we can see directly the link between the product changes we made and our growth,” said CEO Jack Dorsey during a conference call with analysts. “We’re making the right decisions in our products, and it gives us a foundation for future growth. We’re working every day to make Twitter faster, more intuitive, and easier to use. You’ve already seen us take some big steps here, like the changes to the timeline”.
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