’10 mobile statistics marketers will love’ – Marketing Land
Aaron Strout says, “At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers.
As a marketer myself, I find that having additional context about the landscape can be helpful. To that end, let’s look at the bigger picture, starting with our global population. There are currently 7.3 billion people on the planet Earth. Of those, over 40 percent, or just over 3.4 billion, are online. What’s astounding is that fact that in 1995, less than one percent of the world had internet connectivity.
The mobile web is exploding
As fast as the internet has grown, the mobile web has expanded exponentially faster. In 2007, mobile users numbered around 400 million versus 1.1 billion desktop users worldwide, according to comScore. In 2016, there will be north of 2 billion mobile users, IDC estimates.
For those following along at home, that is 400-percent growth in just under a 10-year period. And going forward, nearly all new internet usage growth is expected to come from mobile”.
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