‘9 Companies Using Live Website Chat in a Creative Way’ – HubSpot
Molly Wojcik says, “Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships.
Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.
Why Engagement Matters
Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. 77% say that valuing their time is the most important thing a company can do to provide them with good online customer service”.
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