‘Email Marketing STILL Not Dead, New Podcast Claims’ – Small Business Trends
Annie Pillon says, ““Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once.
But a new podcast wants to bring a new perspective to that discussion about email marketing. Email Marketing’s Grave is a new podcast from the team at marketing solutions provider PostUp. And you can subscribe on the podcast main page to never miss a future episode. Or download the podcast via iTunes or on SoundCloud.
Email Marketing Podcast Offers Ideas, Tips and Advice
PostUp Product Marketing Manager Andrea Bridges-Smith, who hosts and runs the podcast, said in a phone interview with Small Business Trends, “Email marketing gets declared dead a lot. Everyone’s always excited about the latest social media platform popping up every two minutes. But email has been around for awhile, so no one’s that excited about it anymore. But those of us in the industry who are dealing with it every day and seeing all of the innovation and potential for it to bring about different relationships than the ones you can have with social media, we think it’s really exciting. So we want to sort of turn that notion of email being dead on it’s head.”
The first episode, titled “How to Make Email Sexy Again,” features an interview with Jeff Kupietzky, CEO of PowerInbox”.
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