Ginny Marvin says, “As expanded text ads began rolling out, some advertisers noticed that the new, longer double headline is sometimes cut off. This can be frustrating and can have potential legal ramifications for businesses in highly regulated industries like pharmaceuticals.

Google AdWords’ social team responded to the tweet above with a recommendation to keep the combined character count of the two headlines limited to a total of 33 characters to avoid having the second headline truncated”.

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Search Engine Land

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