‘Google’s paid clicks jump 37% in Q2’ – Internet Retailer
Zak Stambor says, “Alphabet Inc. today reports that Google’s advertising revenue rose 19.5% in the second quarter.
For the second quarter in a row, Google’s paid clicks on ads across its sites and advertising network rose 29% compared with the same period a year ago, the company reported today.
Looking specifically at paid clicks on Google-owned sites, such as its search engine and YouTube, the rise is even more pronounced, growing 37% year over year.
The average cost per click on a Google ad decreased 7% compared with the same period a year earlier. On Google sites alone, the cost per click fell 9% year over year, while the cost per click on Google Network Members’ websites dipped 8%”.
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