There’s a lot of information about what people want to buy, based on what they search for, if you can uncover it. Sometimes people search for general information; sometimes, for products they want to purchase.

When they search, they may search for a variety of terms that have equivalent or closely related meanings. Person A may seardh for sneakers; Person B may search for Tennis Shoes and they may mean the same thing when they do it.

Google has a phrase “Latent Semantic Indexing”, which refers to these alternate terms that people may find helpful in their searches, even if they don’t explicitly search for them. This idea is a powerful marketing concept. You discover keywords that you would never have thought of.

It pays for marketers to be able to optimize their web pages, as well as their emails and other marketing literature, both for explicit search terms, but also for the latent related terms.

Jimmy Kelley has created a tool that he calls his Killer Keyword Tool. It will find the latent keywords as well as the variations on your explicit keywords, so you can optimize for both.

With this tool:
• You always get the most current keyword information available.
• You can specify a region of the world, a country or even a city that your keywords have been used in (perfect for local marketers.)
• You get a selection of latent keywords, so you can use a variety of terminology in your marketing.
• You get a measure of how difficult it will be to rank well for each keyword (based on competition)
• You get an estimate of the profitability of each keyword, so you know where to place your efforts.
• You can import the keywords you find from other keyword tools so you can analyze them in more detail.

Killer Keyword Tool is web-based so it won’t slow down your own computer while it’s doing its heavy-duty analysis.

This also means there’s no installation for your to do, and it’s always up to date; when there is an improvement, you get it instantly.

If you need a better understanding of the needs of your customers (and who doesn’t?) you need to do keyword research. Kelley believes his tool is your best option.

Find out more and take his 3-day trial here: Killer Keyword Tool

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