‘3 Takeaways From the Google Performance Summit’ – Entrepreneur
Brian Hughes says, “With more than half of all Google searches happening on mobile, the search giant is continuing to push its mobile-first search vision. At its recent Google Performance Summit 2016, the company announced three major changes to empower advertisers to make mobile the centerpiece of their campaigns. Is your business ready?
How mobile first search impacts businesses: understanding ‘micro moments’
“Mobile first” has been a big theme for the past year — and for good reason. According to Search Engine Land, 82 percent of smartphone users rely on a search engine when looking for a local business. During visits to brick-and-mortar stores, 82 percent consult their phones when deciding what to buy.
Further, 91 percent of smartphone users turn to their phones for help when completing a task. These same users have watched more than 100 million hours of “how-to” content on YouTube”.
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