AJ Agrawal says, “Your sales team is one part of your company where you will notice a decline in productivity. Improving the productivity of your sales team should be your priority for engaging your audience. It’s not rocket science. There are some easy tactics you can introduce in order to keep productivity high and keep the cash rolling in. It’s easier than you think and it’s all in the mind. These three tips are going to show you some of the things you can do to help your sales team better build your brand and improve your productivity. Begin by Pacing Yourself If you wanted to start... [...]

Sujan Patel says, “Based on data, organic search traffic is clearly one of the largest referral sources for most websites. There are more than 100 billion searches each month on Google alone, for example, and that works out to an average 2.3 million searches per second. A certain share of those searches can be traced back to consumers looking to make a purchase or seeking information to help them complete a purchase. Justin Butlion of Yotpo has described research he’s conducted to uncover how much organic traffic the average ecommerce business receives. “When I analyzed the traffic... [...]

Emma Brudner says, “Setting revenue goals is one thing. Defining the sales strategies that will enable performance (and ideally over-performance) on those goals is quite another. As with most things in life, the “how” is where things get tricky. The year is more than half over. Sales leaders all over the world are pivoting on the plans they laid out at the beginning of 2016 — or even starting to build out the targets for 2017. There’s no need to go into sales planning blind. Recent research conducted by McKinsey & Company revealed five sales strategies that have... [...]

Allison Snow says, “There are a number of predictive analytics firms dedicated to helping B2B revenue leaders examine their own successes and losses to inform everything from account selection to next-step action analysis and recommendation. Last year, Laura Ramos introduced them to us in her report, New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data. Laura concluded this report with a recommendation to prepare to take the predictive analytics plunge. Well, many of you have “taken the plunge,” or are about to. Nearly two thirds of marketing decision... [...]

Patricio Robles says, “Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world’s largest social network would “probably” be “all video” in the next five years. Consumers love video and advertisers can’t get enough video ad inventory. As a result, publishers and media companies are increasingly doing whatever they can to embrace video. Historically, video production has been a costly undertaking.... [...]

Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]

Christina Kumar says, “Instagram has risen to the half-billion number of users. This is a very high number compared to many similar social media apps and is considered the fastest growing app of all time. How did Instagram get to this level and how can you leverage your business on this app? Instagram’s CEO, Kevin Systrom announced, “It’s a big milestone for us because we set to create a community, not just a photo-sharing app.” (TIME) While the app has grown exceedingly since its acquisition by Facebook, there are a few ways which Instagram has specifically used to gain the record... [...]

Tim Allen says, “Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better... [...]

Selena Blue says, “For most companies and its marketers, ensuring good placement in search engine results is crucial. In 2015, Google updated its algorithm. The update earned the name “mobilegeddon.” Why? “If someone is doing a search on Google using their mobile device, Google is going to show websites that are mobile friendly before websites that are not mobile friendly,” said Danny Gavin, VP, Director of Marketing, Brian Gavin Diamonds, in his interview at the MarketingSherpa Media Center at IRCE. “You can imagine that people who don’t have a mobile friendly site they lose... [...]

Quinn Whissen says, “Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all about creating content that your audience will find useful. But it also goes way beyond pressing “publish” on a regular basis. Even the great philosophers understood content marketing when they posed the question: If a tree falls in a forest and no one is around to hear it, does it make a sound? I’m not about to get into an existential discussion here on Marketing Land by trying to answer that, so I’ll reframe this for the... [...]