Jesse Mawhinney says, “Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.

But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.

1) Start learning with visitor heatmaps

In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. There’s just no substitute for seeing, with real tracking data, how site visitors are making their way through your conversion funnel. Simply put, the best and only true source of data is the experience of visitors themselves while they use your site”.

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

HubSpot

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