Nikki Gilliland says, “In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future.

Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change.

For more insight, subscribers can download the full report. But in the meantime, here are four key graphs.

Move to mobile is a key challenge

The shift to mobile is having the biggest impact on businesses, with this being the underlying factor for a number of key trends.

First, the sheer amount of content available has led consumers to access it in fragmented ways. In turn, this makes it more difficult for brands to build a strong and consistent identity across multiple channels”.

Four urgent priorities for marketers in media & entertainment

Econsultancy

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