Steve Olenski says, “Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all you have is product pages.

But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share.

Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog is a great start, content marketing mastery requires much more than a handful of blog posts.

This post will look at 10 ways you can move beyond the basics and master e-commerce content marketing.

1. Go niche
With over two million blog posts being published each day, anything you can do to set your content apart is important”.

How to master content marketing for your e-commerce company

Marketing Land

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