‘How to Tell If Your Content Marketing Is Working: Tips From 22 Experts’ – CMI
Ann Gynn says, “When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program.
“Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position Marketing. “Each goal will have different measurements, and you won’t necessarily hit them right away, but you should start seeing the needle move in that direction.”
Andrea Fryrear, chief content officer at Fox Content, agrees: “Above all, don’t start releasing content until you know what you want to measure, how to get that data, and what you plan to do with it once you’ve got it.”
Jay Baer, author of Hug Your Haters, puts it bluntly. “You are asking the wrong question,” he says. “The goal of content marketing is not to be good at content”.
How to Tell If Your Content Marketing Is Working: Tips From 22 Experts
Comments are closed.
