Rachael Mulcaster says, “Earlier this year I attended the Women in Tech ‘Advocating Inclusivity’ event. As an icebreaker we were asked to solve a riddle, you may have heard it before:

A father and son are in a car accident. The father dies instantly, but the son is taken to a hospital. The surgeon comes in and says, “I can’t operate on this boy.”

“Why?” asks the nurse

“Because he’s my son.”

How is this possible?

Got it?

The surgeon is a woman.

Did I get it? Nope! The room was filled with members of a group which has the sole purpose of improving gender equality and no one could correctly answer the riddle!”.

Marketers, should we be more honest about gender stereotyping?

Econsultancy