‘Marketers, should we be more honest about gender stereotyping?’ – Econsultancy
Rachael Mulcaster says, “Earlier this year I attended the Women in Tech ‘Advocating Inclusivity’ event. As an icebreaker we were asked to solve a riddle, you may have heard it before:
A father and son are in a car accident. The father dies instantly, but the son is taken to a hospital. The surgeon comes in and says, “I can’t operate on this boy.”
“Why?” asks the nurse
“Because he’s my son.”
How is this possible?
Got it?
The surgeon is a woman.
Did I get it? Nope! The room was filled with members of a group which has the sole purpose of improving gender equality and no one could correctly answer the riddle!”.
Marketers, should we be more honest about gender stereotyping?
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