Andrea Lehr says, “An engaging content strategy has been an essential part of many a successful marketing campaign in recent years. However, only 30% of marketers say their content marketing efforts are effective.

Luckily, there are now thousands of industry leaders out there who share their expertise online. They work hard to cultivate relationships and maintain their position as an authority within the industry, and connecting with them can help your brand tap into the power of influencer marketing—an outreach strategy that goes hand-in-hand with content marketing.

Partnering with influencers helps get your message in front of a much larger audience and drive conversions, as well as help accelerate buyers’ decisions.

Moreover, taking a closer look at what key influencers are sharing can help you remain competitive, especially if they’re your fellow marketers.

Fractl (my employer) recently created a list of 21 marketing influencers based on a combination of follower count, regular Twitter usage, and a percentage of marketing-focused tweets”.

Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

MarketingProfs

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