Sastry Rachakonda says, “Businesses often under-leverage SEO. Companies spend significant money on paid search while balking at investing in significantly in organic search. This is in spite of studies that show four out of five users click on organic listings because users consider them to be more credible.

This situation often frustrates SEOs. Based on our conversations with business folks as well as personal experiences in managing businesses in large companies, we’ve uncovered a number of reasons why businesses struggle to use SEO teams well. Here are the three main causes — and what you and your SEO team can do about it.

1. Misaligned goals.

SEO teams often focus on keywords and ranks. But the business world cares about actual revenues.

In theory, these should be aligned. If you rank higher, you should get more traffic and therefore attract more customers, sales and revenue. In reality, this doesn’t always happen. Google doesn’t pass the keyword parameter with organic search”.

Only Actionable SEO Can Help Companies Achieve Their Business Goals

Entrepreneur

Sharing is caring