Sean Philip says, “With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns.

Here’s how…

The updates

During the first half of 2016 Google announced two fundamental changes to its Adwords real estate.

It launched ‘Expanded text ads’, with both ad headline and description lines increasing in length and it removed the familiar ‘sidebar’ paid search ads (on the right of the results page), introducing an additional spot for paid search listings above the organic results”.

Six vital steps to optimising investment in Google’s new PPC ad real estate

Econsultancy

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