‘The Right (and Wrong) Way to Do Social Media’ – Entrepreneur
Aaron Agius says, “Nearly all marketers agree on the importance of social media marketing for business growth. And considering that 33 percent of millennials today say social media is one of their preferred channels for communicating with businesses, I expect it will become even more important over time.
That said, a lot of brands still don’t know how to use social media to engage audiences and help their own bottom line. There is, however, a right — and wrong — way businesses can share their content on social media.
Right: Selecting the right channels.
The average social media user maintains five accounts, but that doesn’t mean you should also. Businesses should share their content on the platforms where their target audience spends the most time. I recommend you do some research into the demographics of different platforms to make this decision”.
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