‘5 Data Visualization Tips for Better Marketing Reports’ – Business.com
Larry Alton says, “As a marketer, it’s important to develop reports and updates that can be delivered to coworkers and company executives to keep everyone abreast of what’s happening in your department.
Unfortunately, boring spreadsheets and columns of numbers aren’t very effective storytellers.
The next time you need to create a report, consider utilizing robust data visualizations.
Give these five tips a try:
Don’t let anyone fool you. Creating beautiful, immersive data visualizations isn’t easy. However, thanks to an influx of new reporting tools, it’s entirely possible for any business, regardless of size or budget, to improve their reporting efforts.
Related Article: Defining Data’s Role in Your B2B Marketing Responsibilities
1. Choose the Right Visualization
Regardless of the project or desired outcome, it all starts with choosing the right visualization. Mess this up and you’ll be unable to recover down the road, but nail the decision and your audience will be much more receptive to the information you’re attempting to convey”.
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