‘How to Measure Your School’s Marketing Funnel’ – HubSpot
Kaitlyn VosWinkel says, “Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you’re even seeing a boost in enrollment already. It’s working! It must be working – right?
The beauty of digital marketing is you can actually connect the dots all the way through your enrollment funnel. You can discover where it’s strong and where it’s weak. If you’re seeing enrollment numbers go up — that’s great. But you still don’t want to leave success to chance. You want to know what’s happening at each stage of your enrollment funnel. You want to plug the leaks, and fix the broken connections — before your lose momentum.
Breaking Down the Enrollment Funnel
Your enrollment funnel is made up of five stages. Prospects are people visiting your school’s blog, website, or social media pages. Leads are prospects who have made themselves known to you. They downloaded a special report and provided their email address. Or perhaps they liked your Facebook page. This is the top of your funnel. You’re getting people’s attention”.
Comments are closed.
