Tim Peterson says, “They didn’t even give it a different name.

On Tuesday Facebook Inc. continued its copycatting of Snapchat, the mobile messaging app it once tried to buy for $3 billion. This time Facebook-owned Instagram cloned Snapchat’s uber-popular Stories format.

Instagram Stories doesn’t only take the name of Snapchat’s product that lets people stitch photos and videos into a collection available for 24 hours; it takes the features. Almost all of them”.

Instagram Stories is latest example of Facebook Inc. copying Snapchat

Marketing Land

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