‘Link prospecting tips and tricks’ – Search Engine Land
Andrew Dennis says, “There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error.
Due to the lack of formal education available, it’s vital that SEOs share their experience and expertise so we can learn and improve as an industry. Today, I’ll share my own experience to (hopefully) help you improve your link prospecting so you can find better sites that translate into better links.
Link prospecting requires research
Everything in link acquisition is predicated on research.
Whether it’s prospecting, outreach or audience discovery, research is a key element for success. Research is the only way to obtain the information and understanding of a page/site/niche/audience necessary to effectively secure links.
A firm understanding of how to use Google and search modifiers provides a solid foundation for link-building research, but I’ve found fostering the right mindset is what really leads to improved site-finding and link prospecting”.
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