On the Moz webswite, Alexandra Tachalova reports, “When it comes to brick-and-mortar storefronts, local businesses often struggle to compete with neighboring big brands. Statistics show that, even for a well-known local store that’s established a strong relationship with its customers and built a community through the years, having such a neighbor can be detrimental. But what about a newly opened business? Does it have any chance of competing with popular brands? My experience has led me to believe there’s only one way a locally owned business can overcome big competition: it needs to take advantage of local SEO.

Recently, in collaboration with Accuranker, I conducted a survey that touches upon the difficulties local businesses face when trying to become visible in Google’s local results. We analyzed more than 300,000 local SERPs across multiple industries (beauty, medical services, auto services, legal, shopping, etc.) to get a clear understanding of what the chances are for a local site to seem attractive to Google”.

A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google

MOZ

Sharing is caring