‘Five key points to consider for a smooth site migration’ – Econsultancy
In a recent article on the Econsultancy blog, Nikki Gilliland says, “The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.
Luckily, this myth doesn’t have to be any more than that, if you remember these five important points, extolled by Jon Earnshaw, the CTO of PI Datametrics, at Search Leeds 2016.
1. SEO should be involved from the start
Without SEO, all other aspects of a site migration are pointless.
Often, companies assume that it can be ‘tagged on’ at the end, or pages can be SEO’ed in isolation.
However, this assumption is far from the truth.
SEO must be involved in all touchpoints, and most importantly, implemented by somebody who is experienced in doing so”.
Comments are closed.
